Industry and market research

• Passport
  • Useful for: consumer-related industry reports across a variety of geographies/countries. 
  • To begin, enter industry and geography keywords in search (ex: beauty Korea, or restaurants Korea).
  • Search tips: use concise keywords.  Go to "Analysis" section for full industry reports.
  • Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in South Korea") 
• EMIS
  • Useful for: emerging market info, including company info, news and niche industry reports.  Strong foreign language news component.
  • Search tips: At the top of the page under Countries, deselect all and reselect your FGI country.  Then enter industry or company keywords.  Can search in multiple languages.
• ​Statista
  • Useful for: country specific data using Statista's Consumer Market Outlook, Digital Market Outlook, and individual country reports. Some markets not covered for every country. 
  • Search tips: select a specific market then narrow region to relevant country.

Country information and data

• Economist Intelligence Unit
  • Useful for: In-depth country information and forecasts covering recent economic and political developments, risk and regulation, and the broad business environment. 
  • Search Tip: Go to Data to download specific indicators of interest, including indicators relating to consumer consumption, income, demographics, etc.
  • Most recent South Korea Country Report 
• Statistics Korea

 News

• Factiva
  • Useful for: targeted news search on specific industries, companies or countries
  • Search tips: Some useful Factiva search commands include hlp and atleast.  Eg: hlp=korea and atleast3 consumers.
  • Also helpful: can limit by date, region, etc.  Can also search in multiple languages.
• EMIS (See above)
• Chosun Ilbo
  • Access the newspaper archive from 1920-present (HU PIN)
• Korea JoonAng Daily 
• The Korea Herald 
• The Korea Times

Additional Resources:

• ABI/ProQuest
  • Useful for: articles on business concepts such as strategy, business models, new product or service development, retail trends, etc.
• CultureGrams  - South Korea
  • Useful for: comprehensive country overview covering customs, culture, lifestyle as well as basic economic indicators.. 

• Contact infoservices@hbs.edu with any additional questions.