Answered By: Leslie Burmeister
Last Updated: Apr 07, 2023     Views: 299

FIELD Global Immersion: South Korea

Where can I find country, industry and market information and news about South Korea?


Industry and market research

  • Passport
    • Useful for: consumer-related industry reports across a variety of geographies/countries. 
    • To begin, enter industry and geography keywords in search (ex: beauty Korea, or restaurants Korea).
    • Search tips: use concise keywords.  Go to "Analysis" section for full industry reports.
    • Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in South Korea") 
  • EMIS
    • Useful for: emerging market info, including company info, news and niche industry reports.  Strong foreign language news component.
    • Search tips: At the top of the page under Countries, deselect all and reselect your FGI country.  Then enter industry or company keywords.  Can search in multiple languages.
  • Statista

Country information and data

  • Economist Intelligence Unit
    • Useful for: In-depth country information and forecasts covering recent economic and political developments, risk and regulation, and the broad business environment. 
    • Search Tip: Go to Data to download specific indicators of interest, including indicators relating to consumer consumption, income, demographics, etc.
    • Most recent South Korea Country Report 
  • Statistics Korea


Additional Resources:

  • ABI/ProQuest
    • Useful for: articles on business concepts such as strategy, business models, new product or service development, retail trends, etc.
  • CultureGrams  - South Korea
    • Useful for: comprehensive country overview covering customs, culture, lifestyle as well as basic economic indicators.. 
  • Contact with any additional questions.