Answered By: Meghan Dolan
Last Updated: Jan 26, 2018     Views: 636

Q.
B2B Resource Guide: Business Marketing and Sales
This resource guide provides context for exploring business-to-business (B2B) products and services and organizations. We have identified resources that contain published information for you to use as a starting point to gain an understanding of the B2B landscape.

A.

 

Research task

Suggested Resources

Go-to-Market

These resources provide background information to help you identify the industry players and the challenges and opportunities for the sales and marketing organizations.  Channels and supply chain information is also available.

Know the players

Drill down on information about specific companies- both public and private with company and investment analyst reports.

Research the market

Find market data on customers and suppliers through reports and industry publications. Conversation starters and key issues for executives found in First Research Reports.

B2B Online Marketing

Technology and social media provide challenges and opportunities for B2B marketing- use these resources to learn about current activities and predictions of industry analysts.

  • eMarketer- B2B and B2C Marketing Topic areas

 Additional Resources: