Answered By: Andrea Schulman
Last Updated: Aug 09, 2018     Views: 361

Q.
Brand management
Where can I find information on brand management?

A.

 

  • For articles on trends and issues in brand management search Factiva using the strategy illustrated below. 
  • The American Marketing Association has a Community (membership required for full participation) and articles on branding.
  • BloombergBusinessweek has a blog on the topic of getting a job in brand management.
  • Search HOLLIS  for books and articles. (e.g., WetFeet career guides).