Answered By: Poping Lin
Last Updated: Aug 10, 2017     Views: 366

Retail tracking data
Where can I find data from NPD?


We don't have databases specifically of retail and chain store sales tracking data, such as are available from NPD Group. However, our consumer products databases often have sales data.  See:

You also can sometimes find references to NPD information in articles found in Factiva or ABI/ProQuest.  

For more resources, see the Baker Library Retail Research Guide.