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HBS does not subscribe to Nielsen data directly.
MBAs and Harvard students:
You may wish to check the eMarketer, Statista, and analyst reports in ThomsonONE; these resources sometimes include Nielsen data in their reports. Entertainment ID's Film ID product includes some Nielsen data on motion pictures only.
Application for access to data is limited to tenure-track faculty from accredited US colleges and universities. The lead investigator from the research team should initiate the project proposal. All other members of the research team (co-investigators) will then be prompted to complete an application. A subscription is required in addition to the application. Access by PhD students is permitted as part of an institutional or individual subscription.