Answered By: Leslie Burmeister
Last Updated: Aug 07, 2017     Views: 2294

Q.
Nielsen data: access?
Does HBS have access to Nielsen data?

A.

HBS does not subscribe to Nielsen data directly.  

MBAs and Harvard students:
You may wish to check the eMarketerStatista, and analyst reports in ThomsonONE; these resources sometimes include Nielsen data in their reports. Entertainment ID's Film ID product includes some Nielsen data on motion pictures only. 

HBS faculty and doctoral students: 
The Kilts Center for Marketing at Chicago Booth has been licensed by Nielsen to provide approved academic researchers with access to several Nielsen datasets.

Application for access to data is limited to tenure-track faculty from accredited US colleges and universities. The lead investigator from the research team should initiate the project proposal. All other members of the research team (co-investigators) will then be prompted to complete an application.  A subscription is required in addition to the application. Access by PhD students is permitted as part of an institutional or individual subscription.