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Answered By: Kathryn FitzGerald
Last Updated: May 09, 2024     Views: 2099

Q.
Advertising expenditures & budgets
How can I find the advertising expenditures & budgets of a particular company, industry or country?
A.

Advertising Expenditure Forecasts 
Check Harvard availability
Ref. HF5801 .A48 in the Stamps Reading Room
Quarterly summaries of worldwide and regional advertising expenditure and share of ad spend by medium from individual countries.

Advertising Growth Trends
Check Harvard availability
Ref. HF5813 .U6 A73 in the Stamps Reading Room
Annual advertising spend and sales data by SIC and company name as well as summaries by company, industry, and industry sector.

Advertising Ratios & Budgets
Check Harvard availability
Ref HF5801 .A2446 in the Stamps Reading Room
Provides data on over 300 industries' and top 1000 companies' ad budgets in tables. 

Redbooks. Advertisers & agencies international
Check Harvard availability
Ref. HF5804 .S73 in the Stamps Reading Room
Annual listing of companies that spend $200,000+ on advertising per year. Contains company contacts, products, advertising budgets & expenditures, and key personnel.

 

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