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Answered By: Kathryn FitzGerald
Last Updated: May 09, 2024     Views: 832

Q.
Demographics: ethnic groups (US)
Where can I find U.S. demographic information broken out by ethnic group?
A.
  • U.S. Census Bureau:
    Population, housing, economic and geographic information searchable by race and ethnicity. The American Community Survey has quick links to data broken out by age, race/ethnicity, language and more.
     
  • Mintel
    Mouse over Category Overview > Demographic > Multicultural for reports and data points.
     
  • SimplyAnalytics
    ​    Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education.
     
  • Market Segmentation: ETHNICITY from the Library of Congress:
    Research guide focusing on African American, Asian/Pacific Islander, Latino/Hispanic, and Native American/American Indian demographic and marketing resources.
     
  • See also the Baker Library Research Guide on Demographics & Consumer Behavior.
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