Answered By: Kathryn FitzGerald
Last Updated: Apr 06, 2017     Views: 596

Demographics: ethnic groups (US)
Where can I find U.S. demographic information broken out by ethnic group?

  • American FactFinder by U.S. Census Bureau:
    Population, housing, economic and geographic information searchable by race and ethnicity. Search Using Population Groups Tutorial.
  • Market Segmentation: ETHNICITY from the Library of Congress:
    Research guide focusing on African American, Asian/Pacific Islander, Latino/Hispanic, and Native American/American Indian demographic and marketing resources.
  • Academic
    Packaged Facts reports on consumer trends (e.g. "Hispanic Food Shoppers in the U.S.," "The African-American Consumer Market")
  • Mintel
    Mouse over Category Overview > Demographic > Multicultural for reports and data points.
  • SimplyMap
    Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education.
  • See also the Baker Library Research Guide on Demographics & Consumer Behavior.