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Q. Consumer demographics
Where do I find data on consumer demographics and buying behavior?
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Answered By: Kathryn FitzGerald Last Updated: May 09, 2024 Views: 959
Answered By: Kathryn FitzGerald
Last Updated: May 09, 2024 Views: 959
Q.
Consumer demographics
Where do I find data on consumer demographics and buying behavior?
Where do I find data on consumer demographics and buying behavior?
A.
You may begin with:
- Passport provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.
Additional resources:
- Mintel offers consumer market studies using both primary and secondary data and analysis in the US and some European countries.
- SimplyMap is a mapping tool for the U.S. that incorporates market data from Simmons Experian Local.
See also the Baker Library Research Guide on Demographics & Consumer Behavior.
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