Answered By: Kathryn FitzGerald
Last Updated: May 09, 2024     Views: 943

Consumer demographics
Where do I find data on consumer demographics and buying behavior?


You may begin with:

  • Passport  provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.

Additional resources:

  • Mintel offers consumer market studies using both primary and secondary data and analysis in the US and some European countries. 
  • SimplyMap is a mapping tool for the U.S. that incorporates market data from Simmons Experian Local.

See also the Baker Library Research Guide on Demographics & Consumer Behavior.