Answered By: Meghan Dolan
Last Updated: Aug 10, 2017     Views: 628

Generational demographics
Where can I get consumer information on baby boomers, millennials and other generations?

  • American Generations and other titles
    Check Harvard availability
    A series of books about American generations from New Strategist are available in Harvard Libraries
  • Generational Market Segmentation
    A Library of Congress research guide.
  • Academic
    Several reports available on generational demographics.
  • Mintel
    Reports on consumer attitudes toward industries by generation.
  • Passport
    Global generational demographic reports and data.
  • SimplyMap
    Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education.