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Answered By: Austin Haley
Last Updated: May 09, 2024     Views: 908

Q.
Generational demographics

Where can I get consumer information on baby boomers, millennials and other generations?

A.
  • American Generations and other titles
    Check Harvard availability
    A series of books about American generations from New Strategist are available in Harvard Libraries
     
  • Generational Market Segmentation
    A Library of Congress research guide.
     
  • Mintel
    Reports on consumer attitudes toward industries by generation.
     
  • Passport
    Global generational demographic reports and data.
     
  • SimplyAnalytics
    Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education.
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