Answered By: Meghan Dolan
Last Updated: Jan 03, 2019     Views: 5320

Companies: strategy
Where can I find information on a company's strategy?

  • Analysts' reports in Thomson ONE are often a great source for information about strategic initiatives within public firms.
  • Research reports specific to technology companies can be found in Business Insider Intelligence, Frost & Sullivan, and Gartner Online.
  • The Business or Management Discussion sections within recent 10-Ks, annual reports (ARS) or prospectuses can also be helpful. These reports can be accessed through FactSetThomson ONE and the Securities and Exchange Commission (SEC).
  • In Factiva try the following search strategy:

    strateg* and wc>500 and atleast10 company name
    (e.g., strateg* and wc>500 and atleast10 amazon)

    Adjust the search with different word counts (wc>n) or mentions of the company name (atleastn) to expand or restrict results.


  • In Business Source Complete search strategic planning in the SU field, and the company name in the CO field. To broaden results, search only on the company name or use the term strateg* without specifiying a field. Experiment with other terms (e.g., interviews, new products).

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