Answered By: Andrea Schulman
Last Updated: Jan 02, 2019     Views: 5876

Q.
Web traffic statistics
Where can I get web traffic statistics for specific Internet sites?

A.

HBS subscribes to:

  • eMarketer compiles freely available Internet and e-commerce statistics.
  • SRDS features the last month's demographic data on website users from Comscore.
  • 2017 Comscore data (via WRDS)

The following provide freely available statistics:

  • www.Quantcast.com provides information about audiences for web destinations. Includes deep demographics, geography and lifestyle information.
  • www.alexa.com provides traffic rankings based on usage of the Alexa Toolbar, allows comparisons. More details.
  • www.compete.com provides site traffic estimates based on U.S. Internet users; allows comparisons. 

Other resources to try:

  • Article databases such as Factiva. Search for [website name] and Nielsen to find data cited from Nielsen. To narrow the search select Source , Publications by Industry , and select the categories for Internet and Online Services and Media .
  • Use a web search engine to search for [website name] and traffic statistics.