Market mapping is the process of visually organizing information about various competitors in a specific industry or vertical to understand their positions and identify potential market trends. 

Pitchbook

Pitchbook Market Maps:

• Find Market Maps in the left-hand navigation Menu
• Click on Market Maps
• Search by keyword or browse by clicking View All Market Maps
• Click on a Market Map to drill down to segments and explore companies

Custom Market Map from a Pitchbook Company Screen:

• Click on Companies & Deals under Screeners to start a company screen
• After adding all desired criteria, click Segment with Market Maps from the results list

S&P Capital IQ Pro

• Under the Transactions & Private Equity menu, click Market Maps