Answered By: Linda Rosen
Last Updated: Mar 28, 2024     Views: 98

Market Maps

Where can I find market maps for various industries?


Market mapping is the process of visually organizing information about various competitors in a specific industry or vertical to understand their positions and identify potential market trends. 


Pitchbook Market Maps:

  • Find Market Maps in the left-hand navigation Menu
  • Click on Market Maps
  • Search by keyword or browse by clicking View All Market Maps
  • Click on a Market Map to drill down to segments and explore companies

Custom Market Map from a Pitchbook Company Screen:

  • Click on Companies & Deals under Screeners to start a company screen
  • After adding all desired criteria, click Segment with Market Maps from the results list


S&P Capital IQ Pro

  • Under the Transactions & Private Equity menu, click Market Maps

Screenshot from Capital IQ Pro with arrow highlighting Transactions and Private Equity from the main menu bar