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Q. RKMA Market Research - archived reports
Where can I find reports from RKMA?
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- 5Advertising
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- 2Alphas and betas
- 11Alumni resources
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- 5Biotech
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- 4Business history
- 30Capital IQ
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- 1Commodities
- 42Companies
- 11Company financials
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Answered By: Leslie Burmeister Last Updated: May 27, 2022 Views: 15
Where can I find reports from RKMA?
Archived market research titles from Richard K. Miller Associates (RKMA) are available to current HBS faculty, students, long program executive education participants, and staff.
Topics include Business to Business marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet & Mobile Web; Entertainment, Media & Advertising; Healthcare; Leisure; Retail; Sports Marketing; and Travel & Tourism. Other industries are in the archive titles.
Some RKMA content is also available in Business Source Complete. Search the database using the phrase (in quotes) "richard k. miller" .
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