Answered By: Leslie Burmeister
Last Updated: May 27, 2022     Views: 15

Q.
RKMA Market Research - archived reports

Where can I find reports from RKMA?


A.

Archived market research titles from Richard K. Miller Associates (RKMA) are available to current HBS faculty, students, long program executive education participants, and staff.

Topics include Business to Business marketing; Consumer Behavior; Consumer Marketing; Consumer Use of the Internet & Mobile Web; Entertainment, Media & Advertising; Healthcare; Leisure; Retail; Sports Marketing; and Travel & Tourism.  Other industries are in the archive titles.

Access RKMA archives

Some RKMA content is also available in Business Source Complete.  Search the database using the phrase (in quotes) "richard k. miller"  .