Answered By: Leslie Burmeister
Last Updated: Apr 06, 2023     Views: 89

FIELD Global Immersion Resources: Kenya

Where can I find country, industry and market information and news about Kenya to help me with FIELD Global Immersion?


Industry and market research

  • Passport
    • Useful for: consumer-related industry reports across a variety of geographies/countries. 
    • To begin, enter industry and geography keywords in search (ex: beauty India, or restaurants china).
    • Search tips: use concise keywords.  Go to "Analysis" section for full industry reports.
    • Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China") and "Mobile in X".  Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate.
  • EMIS​
    • Useful for: emerging market info, including company info, news and niche industry reports.  Strong foreign language news component.
    • Search tips: At the top of the page under Region/Country, deselect all and reselect your GEO country.  Then enter industry or company keywords.  Can search in multiple languages.

Country information and data


  • Factiva
    • Useful for: targeted news search on specific industries, companyies or countries
    • Search tips: Some useful Factiva search commands include hlp and atleast.  Eg:
    • hlp=china and atleast3 consumers.
    • Also helpful: can limit by date, region, etc.  Can also search in multiple languages.
  • EMIS (See above)

Additional Resources:

  • ABI/Proquest
    • Useful for: articles on business concepts such as strategy, business models, new product or service development, retail trends, etc.
  • CultureGrams: Republic of Kenya
    • Useful for: Country profile with focus on culture and customs