Answered By: Austin Haley
Last Updated: Sep 27, 2018     Views: 13

Q.
HBS Alumni eBaker tips: Finding Market Data & Insights

How can alumni search for market data, trends, and insights?


A.

Statista

Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. See eBaker for instructions on getting a free premium account.

Search for statistics:

1. Enter keywords in search box on home page, e.g. online travel booking China.

2. Results are displayed as graphics, which can be downloaded in a number of formats, e.g. Excel, PowerPoint, etc.

3. Click “Source” to the right of the chart to view source description and link to the original sources of the data.

Browse by industry:

1. On the home page, choose “Statistics” from the top menu bar.

2. Select an industry of interest to see most popular statistics and other highlights for each industry.

Research Monitor

Research Monitor offers industry and country research from Euromonitor International, with coverage for 80 countries including insight from industry and country experts.

 See eBaker for instructions on getting a free account.

1. Enter keywords in search box on home page, e.g. travel China

2. Different report types have different features. Country reports such as “Travel in China” include SWOT analysis, market data, and source notes.

3. Reports are available to download in a number of formats, e.g. Excel, PowerPoint, etc. – and in multiple languages.

4. You can also browse Research Monitor by Subject (industry) and Geography.

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