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Use these resources to analyze broken markets and validate your proposed solutions.
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Use these resources to analyze broken markets and validate your proposed solutions.
Understand the Current Marketplace:
Gain a sense of the current landscape, major players, and future trends within an industry or sector in order to identify failures/opportunities.
Consumer-focused resources:
Health/Tech/Life Sciences-focused:
HBS cases:
Have any cases been written about the market and/or incumbents?
Reach out to HBS faculty:
Search Harvard Business Review:
Identify Sentiment
These resources will help you "listen" to what is happening in the space:
Refinitiv Workspace, investment bank analyst reports
Blogs
Podcasts
Analyze competitors
Who are the incumbents in the space? How do they operate, and how are their products or services failing the market?
Reviews & Roundups:
Pitchbook and CB Insights
Advanced search tips for using Factiva:
Remember that results in Factiva are grouped in separate tabs (print & online)
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