Answered By: Emilie Codega
Last Updated: Jan 15, 2021     Views: 383

Music & Activism: Market Research Resources


Where can I find market research reports on target demographic groups?

Reports on consumer attitudes toward industries by generation.

Global generational demographic reports and data. Academic
Several reports available on generational demographics.

Where can I find information on trends on social media, digital music and the web?

Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.

Business Insider Intelligence
Reports on digital media and demographic profiles of users (search “Gen Z” for a recent report on this demographic).

Spotify – Musical Map of the World
A great geographical look at top Spotify songs, updated weekly (including Cambridge, MA).

Data and analysis covering many aspects of social media, music and digital music, including industry revenue, top selling musicians, album downloads, and consumer spend.

Google Trends - How to Explore Results by Region
Find web search trends by geography

Twitter Trends by Geography
Twitter advanced search allows you to limit by geography, date, specific users, and more.

What resources find data on a zip code/local level?

Cambridge, MA – Town Gown Reports – yearly report produced for the City of Cambridge by each local university, including demographic information on students

SimplyAnalytics generates tables and maps for the United States including population, age, race, income, employment, and education. Our subscription also allows access to Experian Simmons Local for market research data.

PolicyMap captures data through custom demographic maps, tables, reports and Analytics. Available data includes demographics, home sale statistics, health data, mortgage trends, school performance scores and labor data like unemployment, crime statistics and city crime rates.

American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from many censuses and surveys including the American Community Survey, American Housing Survey and the Economic Census.

Additional Geographical Information Services (GIS) available to Harvard students  

Additional Resources and Reading

Research Guides

Music and Activism: Library Guide (Loeb Music Library)

Locating Record Sales Numbers Online (Loeb Music Library)

Demographics & Consumer Behavior Research Guide (Baker Library)

Entertainment & Media Research Guide (Baker Library)


Music Industry Statistics


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