Where can I find market research reports on target demographic groups?

Mintel
Reports on consumer attitudes toward industries by generation.

Passport
Global generational demographic reports and data.
 

Where can I find information on trends on social media, digital music and the web?

eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.

Business Insider
Reports on digital media and demographic profiles of users (search “Gen Z” for a recent report on this demographic).

Spotify – Musical Map of the World
A great geographical look at top Spotify songs, updated weekly (including Cambridge, MA).

Statista  
Data and analysis covering many aspects of social media, music and digital music, including industry revenue, top selling musicians, album downloads, and consumer spend.

Google Trends - How to Explore Results by Region
Find web search trends by geography

Twitter Trends by Geography
Twitter advanced search allows you to limit by geography, date, specific users, and more.

What resources find data on a zip code/local level?

Cambridge, MA – Town Gown Reports – yearly report produced for the City of Cambridge by each local university, including demographic information on students

SimplyAnalytics generates tables and maps for the United States including population, age, race, income, employment, and education. Our subscription also allows access to Experian Simmons Local for market research data.

PolicyMap captures data through custom demographic maps, tables, reports and Analytics. Available data includes demographics, home sale statistics, health data, mortgage trends, school performance scores and labor data like unemployment, crime statistics and city crime rates.

American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from many censuses and surveys including the American Community Survey, American Housing Survey and the Economic Census.

Additional Geographical Information Services (GIS) available to Harvard students  
 

Additional Resources and Reading

Research Guides

Music and Activism: Library Guide (Loeb Music Library)

Locating Record Sales Numbers Online (Loeb Music Library)

Demographics & Consumer Behavior Research Guide (Baker Library)

Entertainment & Media Research Guide (Baker Library)

FAQs

Music Industry Statistics

Need additional help and guidance?  Meet with a Baker Librarian! Contact us.