Research Task

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Suggested Resources

American Incomes: Demographics of Who Has Money (book)

Who we are: Blacks (book)

Who's Buying by Race and Hispanic Origin (book)

Racial and Ethnic Diversity: Asians, Blacks, Native Americans, and Whites (book)

Nielsen reports on the African American Consumer (search using keywords African American or Black)

RKMA - Consumer Behavior 2019-2020 report has a section on African-American consumers.

Consumer & Business Demographics

Demographic profiles of potential target customers including jobs and occupations, educational attainment, employment status, school enrollment, health, housing, and more.

U.S. Census Survey Data

United States Census Bureau - Demographic characteristics, total population, social, and economic census data useful for determining market size. 

American Community Survey - An ongoing monthly U.S. Census Bureau statistical survey of approximately 250,000 addresses  seeking data on age, sex, race, family and relationships, disabilities, where residents work and how they get there, where residents live and how much they pay for essentials, income and benefits, health insurance, education, and veteran status.  See list of survey subjects. 

United States Census: Business and Economy - Business and industry economic statistics by geography and by survey/frequency.

United States Census: County Business Patterns - Annual economic data by industry in small areas of the country.

Mapping Tools

Business Analyst Online - Identify U.S. business and demographic data using interactive map application.  

NOTE: if you would like to register for the web version of Business Analyst Online, please see the instructions at Harvard's Center for Geographic Analysis.  The web version has more limited functionality but can be used remotely.

SimplyAnalytics - Generate tables and maps based upon desired United States data, including population, age, race, income, employment, and education.

Social Explorer-  Access census data for the United States through the use of interactive maps and reports. 
American Community Survey (ACS) 5-Year Estimates (available down to the Census Block Group geography) data plus Social Explorer tables which include easy reports with age, sex, race, Hispanic origin, household relationship, place of birth, education, employment status, income, tenure, cost and value of housing, year structure built and other data.

Geospatial Revolution: Food Deserts

This video segment from Penn State Public Broadcasting’s Geospatial Revolution describes one Philadelphia community’s successful efforts to use GIS technology to identify and solve the problem of lack of access to healthy, fresh nutritious food.

Competitors & Industry Profiles

Information on specific competitors or an industry.

Capital IQ - Use "Screening" function to identify public and private companies and startups by desired industry, location, size, and other specific criteria.

Factiva - For information on competitors and their products, search this database of business and news publications, trade journals, newswires (e.g., Dow Jones, Reuters), and media programs. More article databases.

Standard & Poor's NetAdvantage - Industry Surveys on major U.S. industries providing overview, trends, analysis, and major competitor financials.

Market
Research

Mintel Reports - Consumer market studies and primary and secondary data analysis on sectors including food, beverage, apparel, retail, and travel. Suggested search strategy: ("African Americans" or "Black Americans") and industry

Statista - Demographic and consumer behavior data on African Americans.