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Below are some suggested resources for your ESM project. Not finding what you need? Request a consultation with a Baker librarian, or drop by Baker's service desk at any time.
Market research databases: understand industries, competitive landscape, consumers.
eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are using video, social, and mobile.
Capital IQ: create a list of comps, suppliers, customers, etc. Screen by industry, geography, size, startup. Can also add HBS alumni affiliation to create a list of HBS alumni working in a particular industry. To begin, click on Screening-->Companies. To add HBS affiliation, go to Education-->Colleges/Universities.
SimplyMap: for B2C, map out consumers, business counts, and other criteria using Census data and Nielsen and Simmons psychographic data.
ABI/Inform and Business Source Complete: includes scholarly and trade journals relating to sales and marketing strategies. Business Source Complete contains full text of Harvard Business Review.
Safari Tech Books Online: Harvard's subscription includes how-to sales & marketing books on topics from lead generation to inbound marketing and SEO. Publishers include O'Reilly Media and Wiley.
Search HOLLIS: books and more at Harvard on sales and marketing, running new ventures, etc. Tip: limit to "Library Catalog" when searching.
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