Below are some suggested resources for your EM project. 

Get 1/1 help with a librarian:

Request a consultation with a Baker librarian, drop by Baker's service desk, or chat with us any time during service hours.

Databases:

Market research databases: understand industries, competitive landscape, consumers.  

eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are using video, social, and mobile.

Capital IQ: Best for deep dives on specific companies.

Capital IQ: create a list of comps, suppliers, customers, etc.  Screen by industry, geography, size, startup. Can also add HBS alumni affiliation to create a list of HBS alumni working in a particular industry. To begin, click on Screening-->Companies.  To add HBS affiliation, go to Education-->Colleges/Universities.

Pitchbook: identify similar ventures/competition; potential funders.  Strong curation by verticals.

LSEG Workspace: pull investment bank analyst reports on industries or companies.

SimplyAnalytics: for B2C, map out consumers, business counts, and other criteria using Census data and Nielsen and Simmons psychographic data.

Tegus: searchable database of transcripts of expert calls between investors and industry experts to provide industry and company context on public and private companies.  Experts include former executives, competitors, customers, consultants, partners, and corporate.

ABI/Inform and Business Source Complete: includes scholarly and trade journals relating to sales and marketing strategies. Business Source Complete contains full text of Harvard Business Review.

HBS Cases:

Search for HBS cases relating to entrepreneurial marketing, or on particular companies.  Order 100 per academic year from Baker Library.

Books:

Search HOLLIS: books, articles, and more at Harvard on sales and marketing, running new ventures, etc.