Answered By: Leslie Burmeister
Last Updated: Oct 22, 2018     Views: 342

Q.
Entrepreneurial Sales & Marketing
Highlights from Baker Library resources helpful for sales and marketing planning and applications.

A.

Below are some suggested resources for your ESM project.  Not finding what you need?  Request a consultation with a Baker librarian, or drop by Baker's service desk at any time.

Databases:

Market research databases: understand industries, competitive landscape, consumers.  

eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are using video, social, and mobile.

Company databases: for deep dives on specific companies, use Capital IQ or ThomsonONE.

Capital IQ: create a list of comps, suppliers, customers, etc.  Screen by industry, geography, size, startup.  Can also add HBS alumni affiliation to create a list of HBS alumni working in a particular industry. To begin, click on Screening-->Companies.  To add HBS affiliation, go to Education-->Colleges/Universities.

ThomsonONE: pull investment analyst reports on industries.

SimplyMap: for B2C, map out consumers, business counts, and other criteria using Census data and Nielsen and Simmons psychographic data.

ABI/Inform and Business Source Complete: includes scholarly and trade journals relating to sales and marketing strategies. Business Source Complete contains full text of Harvard Business Review.

HBS Cases:

Search for HBS cases relating to entrepreneurial sales & marketing, or on particular companies.  Order as many as you like from Baker Library.

Books:

Safari Tech Books Online: Harvard's subscription includes how-to sales & marketing books on topics from lead generation to inbound marketing and SEO. Publishers include O'Reilly Media and Wiley.

Search HOLLIS: books and more at Harvard on sales and marketing, running new ventures, etc.  Tip: limit to "Library Catalog" when searching.