Answered By: Mallory Stark
Last Updated: Nov 16, 2016     Views: 230

Industry and market research

Country information and data


Additional Resources

  • FIELD Global Immersion Videos- Learn more about your Global Immersion country by delving into this collection of films designed to help you understand more about the cultural and business environment.
  • McKinsey Global Institute: China 
  • Global Consumption Database - From the World Bank, this website is a one-stop source of data on household consumption patterns in developing countries. 
  • Consumer Barometer - Google's Consumer Barometer is developed from data pulled from two sources - the core Consumer Barometer questionnaire, which is focused on the adult online population and Connected Consumer Study, which seeks to enumerate the total adult population and is used to weight the Consumer Barometer results.