Answered By: Meghan Dolan
Last Updated: Jan 04, 2017     Views: 524

 

Research task

Suggested Resources

Go-to-Market

These resources provide background information to help you identify the industry players and the challenges and opportunities for the sales and marketing organizations.  Channels and supply chain information is also available.

Know the players

Drill down on information about specific companies- both public and private with company and investment analyst reports.

Research the market

Find market data on customers and suppliers through reports and industry publications. Conversation starters and key issues for executives found in First Research Reports.

B2B Online Marketing

Technology and social media provide challenges and opportunities for B2B marketing- use these resources to learn about current activities and predictions of industry analysts.

  • ‚ÄčeMarketer- B2B and B2C Marketing Topic areas

 Additional Resources:

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