Answered By: Andrea Schulman Last Updated: Jul 17, 2015 Views: 291
Answered By: Andrea Schulman
Last Updated: Jul 17, 2015 Views: 291
- For articles on trends and issues in brand management search Factiva using the strategy illustrated below.
- The American Marketing Association has a Community (membership required for full participation) and articles on branding.
- BloombergBusinessweek has a blog on the topic of getting a job in brand management.
- Search HOLLIS+ for books and articles. (e.g., WetFeet career guides).