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Does HBS have access to Nielsen data?
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Does HBS have access to Nielsen data?
HBS does not subscribe to Nielsen data directly. However Nielsen data may be incorporated into other subscription databases.
MBAs and Harvard students:
You may wish to check the eMarketer, Statista, and analyst reports in Refinitiv Workspace; these resources sometimes include Nielsen data in their reports.
HBS faculty and doctoral students:
Harvard does license Nielsen data through The Kilts Center for Marketing at Chicago Booth. However, the terms are quite restrictive: access to the data is available only to faculty and PhD students under the supervision of a faculty member. In addition, only certain Nielsen data sets are included: consumer panel, retail scanner, and ad intel data.
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