Answered By: Kathryn FitzGerald
Last Updated: Apr 06, 2017     Views: 399

  • American FactFinder by U.S. Census Bureau:
    Population, housing, economic and geographic information searchable by race and ethnicity. Search Using Population Groups Tutorial.
     
  • Market Segmentation: ETHNICITY from the Library of Congress:
    Research guide focusing on African American, Asian/Pacific Islander, Latino/Hispanic, and Native American/American Indian demographic and marketing resources.
     
  • MarketResearch.com Academic
    Packaged Facts reports on consumer trends (e.g. "Hispanic Food Shoppers in the U.S.," "The African-American Consumer Market")
     
  • Mintel
    Mouse over Category Overview > Demographic > Multicultural for reports and data points.
     
  • SimplyMap
    ‚Äč
    Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education.
     
  • See also the Baker Library Research Guide on Demographics & Consumer Behavior.

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