Answered By: Jen Beauregard
Last Updated: Nov 27, 2015     Views: 416

  • American Generations and other titles
    Check Harvard availability
    A series of books about American generations from New Strategist are available in Harvard Libraries
  • Generational Market Segmentation
    A Library of Congress research guide.
  • Academic
    Several reports available on generational demographics.
  • Mintel
    Reports on consumer attitudes toward industries by generation.
  • Passport
    Global generational demographic reports and data.
  • SimplyMap
    Enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education.

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