Answered By: Kathryn FitzGerald
Last Updated: Nov 19, 2020     Views: 572

Q.
Direct marketing
Where can I find information on direct marketing?

A.

Statistical Factbook
Check Harvard availability
Ref. HF 5410 .D5 in the Stamps Reading Room
From the Direct Marketing Association, the 2018 edition is available online.

The Direct Marketing Educational Foundation
Available through WRDS, select DMEF
Includes data on multi-division catalogs, non-profit organizations, reproduction catalogs, and a specialty catalog. Searchable by zip code. Data only available through mid-1990's. For academic research only.

The Direct Marketing Market Place
Check Harvard availability
Ref. HF5415.1 .D57 in the Stamps Reading Room
Includes a directory of names, addresses and phone numbers.