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Last Updated: May 22, 2015     Views: 844

In Standard & Poor's NetAdvantage:

  1. Click on Industries at the top.
  2. Click on Industry Surveys on the left.
  3. Open the .pdf or HTML for the desired industry.
  4. Within each survey is a section called How to Analyze... (e.g., How to Analyze an Ad Agency or Holding Company).