Answered By: Andrea Schulman
Last Updated: Sep 07, 2016     Views: 5753

HBS subscribes to:

  • eMarketer compiles freely available Internet and e-commerce statistics.

The following provide freely available statistics:

  • provides information about audiences for web destinations. Includes deep demographics, geography and lifestyle information.
  • provides traffic rankings based on usage of the Alexa Toolbar, allows comparisons. More details.
  • provides site traffic estimates based on U.S. Internet users; allows comparisons. 

Other resources to try:

  • Article databases such as Factiva. Search for [website name] and Nielsen to find data cited from Nielsen. To narrow the search select Source , Publications by Industry , and select the categories for Internet and Online Services and Media .
  • Use a web search engine to search for [website name] and traffic statistics.

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