Answered By: Leslie Burmeister Last Updated: Feb 02, 2017 Views: 48
Find articles in academic and industry trade journals on the topic of personal selling and sales force management. Browse specific publications, or do a general searchusing keywords.
Business Source Complete : Access relevant academic journals, such as Journal of Personal Selling & Sales Management, Journal of Marketing, Journal of Marketing Research, and more. Also includes full-text of Harvard Business Review
ScienceDirect: Relevant publications include International Journal of Research in Marketing, Industrial Marketing Management.
SAGE Journals: Relevant publications include Journal of Marketing Education, Marketing Theory.
Sample suggested search strategy: ("sales management" or "sales force") and (performance or outcomes) and (strategy or model or framework)
Search HOLLIS+: for books and other resources on sales, selling, and sales management across the Harvard Libraries.
HBS Cases: Read additional cases on selling and sales force management. Order as many cases as you like from Baker Library.
Harvard Proxy Bookmarket: Add the Harvard proxy bookmarklet to your browser to check for Harvard access to articles/materials you discover online.
Not finding what you need? Request a consultation with a Baker librarian, or drop by Baker's service desk at any time.