Articles

• Business Source Complete: Access relevant academic journals, such as Journal of Personal Selling & Sales Management, Journal of Marketing, Journal of Marketing Research, and more.  Also includes full-text of Harvard Business Review.
• ScienceDirect: Relevant publications include International Journal of Research in Marketing, Industrial Marketing Management.
• SAGE Journals: Relevant publications include Journal of Marketing Education, Marketing Theory.

Sample search strategy: ("sales management" or "sales force") and (performance or outcomes) and (strategy or model or framework)

Reports

• eMarketer: coverage includes b2b automation, digital ad spending, martech, etc.
• Gartner: reports on B2B software and marketing/selling strategies

Expert Call Transcripts

Use Tegus to search for transcripts of conversations between buy-side investors and industry experts to provide industry and company context.  Very good for insider takes on companies.

Books

HOLLIS: Locate books and other resources available at Harvard libraries on marketing, sales, selling, and sales management. 

Cases

HBS Case Requests Service: Read select cases on sales and marketing strategy and management.

Not finding what you need?  

Ask Us. We are happy to answer questions and meet for individual consultations.