Answered By: Leslie Burmeister Last Updated: Apr 06, 2017 Views: 120
eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are using social and mobile.
Gartner: Technology related analysis. Go to Explore - Research Library - By Topic - Business Objectives to find content like Driving Business Growth, SME Business Strategies, and Managing Customers and Markets.
HOLLIS: books at Baker Library on running new enterprises.
OneSource: create a list of potential partners, suppliers, customers. Build your list by industry, geography, and size.
Safari Tech Books Online: Harvard's subscription includes how-to sales & marketing books on topics from lead generation to inbound marketing and SEO. Publishers include O'Reilly Media and Wiley.
SimplyMap: for B2C, map out consumers using Census data and Nielsen and Simmons psychographic data.
Market research databases: understand industries, competitive landscape, consumers.
BI Intelligence: Tech related reports and news on topics like digital media, apps and platforms, and e-commerce.