Answered By: Leslie Burmeister
Last Updated: Apr 06, 2017     Views: 120

 

ABI/Inform and Business Source Complete: includes scholarly and trade journals relating to sales and marketing strategies. Business Source Complete contains full text of Harvard Business Review.

eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are using social and mobile.

Gartner: Technology related analysis.  Go to Explore - Research Library -  By Topic - Business Objectives to find content like Driving Business Growth, SME Business Strategies, and Managing Customers and Markets.

HOLLIS: books at Baker Library on running new enterprises.

OneSource: create a list of potential partners, suppliers, customers.  Build your list by industry, geography, and size.

Safari Tech Books Online: Harvard's subscription includes how-to sales & marketing books on topics from lead generation to inbound marketing and SEO. Publishers include O'Reilly Media and Wiley.

SimplyMap: for B2C, map out consumers using Census data and Nielsen and Simmons psychographic data.

‚ÄčSteve Blank's Startup Tools: incredibly helepful and exhaustive list of practical tools.

 

Also see:

Market research databases: understand industries, competitive landscape, consumers.

Company databases: for deep dives on specific companies, use Capital IQ or ThomsonONE.

BI Intelligence: Tech related reports and news on topics like digital media, apps and platforms, and e-commerce.

HBS Cases: search for cases relating to entreprenerial sales & marketing.  Order as many as you like from Baker Library.

 

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