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Consumer goods: market research

Where do I find market reports on consumer goods?
Last Updated: Aug 27, 2014  |  1540 Views

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offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries.

Mintel Reports
Provides market and consumer research reports across multiple international markets. Strong in consumer goods, and food & beverage industries in American and European countries.

Mintel Market Sizes
provides market size, segment, and share information for consumer products in major economies.

Provides research reports on industries in the United States, the United Kingdom, Australia and China.  Global industry reports for selected industries are also available. Individual reports include analysis of drivers of the industry, industry risk, market data and segments, competitors and industry performance.

Is a mapping tool for the U.S. that incorporates market data from Experian Simmons Local and business demographic data from Dun & Bradstreet.

Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies.

Enter "market share" and the consumer goods of interest into the search box or click on the Markets link, then the Categories link to navigate to the Consumer Goods and FMCG (Fast Moving Consumer Goods) portion of the database.

IRI Marketing Fact Book in WRDS
Point-of-sale information from more than 11,300 grocery stores and 7,500 drug stores from 1983-1997. Contains data on purchases from a representative sample of static qualifying U.S. panelist households. These purchases are continuously tracked across all UPC-coded brand-items in all categories. Learn how to access WRDS databases.

See also the periodicals Consumer Goods Europe Check Harvard availability and Marketing Europe Check Harvard availability

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