Where do I find data on consumer demographics and buying behavior?
Last Updated: Sep 12, 2013 | 296 Views
Topics: Market research
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- Passport (GMID) provides data and market reports on consumers in a wide range of industries and geographies.
- Mintel offers consumer market studies using both primary and secondary data and analysis in the US and some European countries.
- Forrester includes consumer surveys, primarily of online buying behavior. Search on consumer survey.
See also the Baker Library Research Guide on Demographics & Consumer Behavior.