Where do I find data on consumer demographics and buying behavior?
Last Updated: Aug 27, 2014 | 371 Views
Topics: Market research
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- Passport (GMID) provides data and market reports on consumers in a wide range of industries and geographies.
- Mintel offers consumer market studies using both primary and secondary data and analysis in the US and some European countries. Its Mintel Market Sizes database provides market size, segmentation, and share data for consumer products in many countries.
See also the Baker Library Research Guide on Demographics & Consumer Behavior.