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Consumer demographics

Where do I find data on consumer demographics and buying behavior?
Last Updated: Oct 09, 2014  |  413 Views

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  • Passport (GMID) provides data and market reports on consumers in a wide range of industries and geographies.
  • Mintel offers consumer market studies using both primary and secondary data and analysis in the US and some European countries. Its Mintel Market Sizes database provides market size, segmentation, and share data for consumer products in many countries.
  • SimplyMap is a mapping tool for the U.S. that incorporates market data from Simmons Experian Local.
  • Forrester includes consumer surveys, primarily of online buying behavior. Search on consumer survey.

See also the Baker Library Research Guide on Demographics & Consumer Behavior.

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