Where can I get consumer information on baby boomers and other generations?
Last Updated: Sep 12, 2013 | 354 Views
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- American Generations and other titles
Check Harvard availability
A series of books about American generations from New Strategist are available in Baker Library.
- Generational Market Segmentation
A Library of Congress research guide.
- MarketResearch.com Academic
Several reports available on generational demographics.